34%
of UK tradespeople surveyed said they had lost work by not answering the phone.
AI phone receptionist · United Kingdom
Never lose a job to voicemail again.
An AI receptionist built by a security engineer, for security installers, locksmiths and trades.
Built by Mastermind Security Solutions Ltd
Ring our live demo now and hear it handle a call exactly like it would for your firm. +44 7401 164315
Questions? Call Jack, our AI assistant, 24/7. He'll answer and make sure Samuel gets back to you. +44 7401 149561
- Your phone rings first
- Says it is an AI
- UK GDPR
- No cold AI sales calls
The problem
Missed calls cost jobs.
You are on a ladder, under a panel, or already out on a lockout. The phone rings. Plenty of callers do not leave a voicemail. They ring the next firm.
ValueCall only takes the calls you miss. Your own line still rings first. If you are busy, unreachable, or it is after hours, the call forwards, day or night.
£500
A domestic alarm install starts from about £500. Front Desk is £249 a month, so one install at that starting price covers about two months of the service.
Source: Checkatrade.
How it works
Three steps. Your number stays yours.
Nothing for the customer to learn. They dial the firm they already know. ValueCall picks up only when you do not.
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1
Your phone rings as normal
You keep your number. It rings your mobile or the office first, the same way it does today.
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2
Missed calls forward to ValueCall
Unanswered or busy calls forward, day or night. The assistant says up front that it is an AI, and that the call may be recorded.
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3
You get a text, and jobs get booked
Each call is sorted. You get an instant summary. Genuine emergencies transfer live to the on-call engineer. Surveys go into your calendar.
Sample call
An alarm fault at 7:40pm
ExampleExample call for Hart & Vale Security, showing an alarm fault at 7:40pm.
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ValueCall · 7:40pm
Good evening, Hart & Vale Security. I'm their AI assistant, and this call may be recorded. How can I help?
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Caller
The alarm at the shop won't set. It's beeping, and the panel says comms fault.
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ValueCall
I'm sorry that's happening. Is this a fault on a system we look after, a new installation, or an emergency lockout?
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Caller
You fitted it. It's the shop, and we're about to leave. We need someone tonight if you can.
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ValueCall
Thank you. I'll mark this as an existing-customer alarm fault, and as urgent. May I take a name and the best number?
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Caller
Priya Shah, 07700 900482.
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ValueCall
Thank you, Priya. I'm transferring you now to the on-call engineer, and I'm texting them the summary.
Alarm fault · existing customer
Hart & Vale Security — shop alarm will not set (comms fault).
- Priya Shah · 07700 900482
- Asked for help tonight
- Call transferred live
Example summary.
Front Desk
What the receptionist actually does
Built for the calls security firms already get: faults, new work, lockouts, and people you look after.
Every missed call, day or night
If the line is unanswered or busy, ValueCall answers. Your phone still rings as normal first. One line on Front Desk. More lines and brands on Control Room.
It sorts the call
A text, straight away
Every call produces an instant summary for the firm: who rang, what they needed, and what happened next.
Emergencies go live
Genuine emergencies transfer to the on-call engineer. You decide what counts as one when we set the service up.
Surveys get booked
New enquiries can be qualified and put into your calendar, instead of sitting on a voicemail you hear tomorrow.
It says what it is
Every call opens with a plain statement that this is an AI assistant, and that the call may be recorded. That is deliberate, and it is UK GDPR-friendly.
You keep the number
No new number for customers to remember. Conditional forwarding sends across the calls you do not pick up. We set that up with you.
Missed-call cost
What do unanswered calls add up to?
Move the sliders. This is an estimate, not a promise, and not every missed call is a lost job.
Estimated lost revenue
£2,167 a month
£26,000 a year
- Missed calls a month
- 21.7
- Would have booked
- 4.3
- Front Desk
- £249
On these assumptions, about 4.3 calls a month would have become paid work, worth about £2,167. Front Desk is £249 a month, so the gap is about £1,918 a month, or £23,012 a year, before the £495 setup.
Who it's for
Sold first to people who fit alarms, cameras, doors and locks.
The same front desk works for other trades. The language is written for security firms first.
Alarm & CCTV installers
Faults and quotes come in while you are on site. ValueCall takes the ones you miss, and tells a fault from a new job.
Fire alarm firms
Panel faults and service calls do not keep office hours. The call is logged, and a real emergency is put through.
Access control
Door faults, fob requests and new-site enquiries get sorted, summarised, and passed to the right person.
Locksmiths
A lockout often goes to whoever answers. Missed calls forward, and a genuine lockout can transfer live to whoever is on call.
Other trades
Electricians, plumbers and similar firms lose work the same way. ValueCall is sold first to security businesses. The pattern is the same if your work happens on site.
Built by a security professional
Samuel Bortey MSyI CTSP
A UK physical security consultant and a systems design and commissioning engineer, based in Shaftesbury, Dorset.
MSyI means he is a member of the Security Institute. He is also an ASIS member, and he holds CTSP.
- MSyI
- CTSP
- Security Institute
- ASIS member
- Shaftesbury, Dorset
Built by Mastermind Security Solutions Ltd
ValueCall is a brand of Mastermind Security Solutions Ltd. The company built it, and the company runs it.
The live demo is the real AI front-desk receptionist Samuel built for Mastermind Security Solutions Ltd. Ring +44 7401 164315 and hear it handle a call the way it would for your firm.
Pricing
Straightforward monthly cover
No VAT is charged. The price you see is the price you pay.
Founding offer: no setup fee for our first 3 clients
In return we ask for a short testimonial once you have used the service. When those three places are taken, the standard setup fee applies.
Front Desk
Most popular£249 a month
£495 one-off setup
- Answers missed and busy calls, day and night
- Sorts faults, new enquiries, lockouts and existing customers
- Instant text summary of every call
- Live transfer of genuine emergencies
- Books surveys and appointments
- Says it is an AI, and that calls may be recorded
- One phone line
- 600 minutes a month, then 20p a minute
- 3-month minimum, then month to month
Add-ons for Front Desk
Service and maintenance reminders, +£50 a month.
Google review requests after jobs, +£50 a month.
Control Room
£449 a month
£995 one-off setup
- Everything in Front Desk
- Up to 3 phone lines and brands
- Automated service and maintenance reminders
- Google review requests after jobs
- 1,500 minutes a month, shared across lines
- Extra lines £49 a month each
- 10+ lines? Ask for a custom quote
For busier firms
Reminders and review requests are included here, rather than added on. The term is agreed when you sign up.
Questions on either plan: call Jack on +44 7401 149561, any time, or email info@valuecall.app.
Compliance and trust
Straight with callers, and with you
A receptionist that hides what it is will not do. ValueCall is set up to say so, and to stay inside UK data protection rules.
AI disclosure
Every call opens with a clear statement that the caller is speaking to an AI assistant.
Call-recording notice
Callers are told that the call may be recorded, so the firm gets the details right.
UK GDPR
Your firm is the controller of your customers' data. Mastermind Security Solutions Ltd processes it on your instructions.
Data processing agreement
A data processing agreement is available before you go live. Ask for it and we will send it.
No cold AI sales calls
ValueCall answers inbound calls. It is not used to cold-call prospects or to run automated sales campaigns.
No codes or card numbers
The assistant is not there to collect alarm codes, passwords or card details.
FAQ
Questions, answered plainly
Will customers know it's AI?
Yes. Every call starts with a clear statement that they are speaking to an AI assistant, and that the call may be recorded.
Do I need a new number?
No. You keep yours. Unanswered or busy calls forward to ValueCall, so your phone still rings as normal first.
What if it's a real emergency?
Genuine emergencies are transferred live to the on-call engineer you name. You agree what counts as an emergency when the service is set up. You remain responsible for the response.
Can I cancel?
Front Desk has a three-month minimum, then it runs month to month. After that you are not tied to a long contract. Control Room terms are agreed when you sign up. Email info@valuecall.app or call Jack and we will confirm what applies to you.
How fast can I go live?
Typically within a few days, once we have your call-forwarding details, your on-call rota, and the way you want calls handled.
Do you charge VAT?
No VAT is charged. The prices on this page are the prices you pay.
What are extra minutes?
Front Desk includes 600 minutes a month. Extra minutes are 20p. Control Room includes 1,500 minutes a month, shared across its lines. Control Room covers up to 3 phone lines; extra lines are £49 a month each, and 10 or more lines are priced on a custom quote.
Who is Jack?
Jack is Samuel's personal AI assistant. Call him any time on +44 7401 149561 to ask anything about ValueCall or to register interest. He will answer and make sure Samuel gets back to you.
Will the AI cold-call people?
No. ValueCall does not make cold AI sales calls. It answers inbound calls that reach your line, or the demo line if someone rings it.
Hear it yourself
Hear it before you decide.
Ring our live demo now and hear it handle a call exactly like it would for your firm. Questions? Call Jack, our AI assistant, 24/7. He'll answer and make sure Samuel gets back to you.
Or email info@valuecall.app